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Hi, I’m Becky!

Marketer - Storyteller - Strategist

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About: Welcome
Cup of Coffee

Who is Becky?

As a marketing professional with over 20 years of experience and a track record of success, I have excelled in working effectively with various clients to complete projects successfully and achieve measurable results.

I am a strong communicator, strategic planner, and problem solver, and I am quick to learn and apply new professional skills in fast-paced environments.

Throughout my career, I have:
• Played an integral role in bringing in new jobs, total-ing over $20 million in one year
• Helped save company time and resources by streamlining our client journey and personalizing our marketing efforts.
• Grew fundraising efforts by 6.6% per year in a challenging market
• Produced, penned, cast, and hosted viral marketing campaigns, which led our audience back to our website and created new return visits.
• Built social media and branding campaigns to garner millions of followers across multiple platforms

I am looking for a forward-facing company that appreciates creative thinking, values its employees' skill sets, and looks for new pathways to success.

About: About Me

My Experience

Highlighted Roles & Responsibilities

Bowman Constructors

Director of Marketing and Business Dev.

  • Created RFQ proposals and meeting collateral from scratch

  • Managed and built our social media presence. Grew our Facebook views from 100 views per month to over 5,000 views per month.

  • Chief Storyteller. Crafted and honed the Bowman story.

  • Created and managed monthly department budgets

  • Developed and managed direct mail and email campaigns.

  • Identified and managed charitable donations; setting mission initiatives and philanthropic goals.

  • Working to transform and align our companies strategies, marketing and services to accelerate
    breakthrough growth.

The American Heart Association

Corporate Development Director

  • Helped save lives by raising funds for the American Heart Association/American Stroke Association

  • Educated companies on heart-healthy practices, research advances, and hands-only CPR  

  • Created fresh content and fundraising ideas, specifically targeted at a younger demographic

  • Coached corporate leaders on best practices and on developing unique ways to help raise money

  • Built strong executive leadership teams throughout Eastern, Central, and Northern Maine to create mission-focused events and raise important lifesaving funds

  • Directed the Central Maine Heart Walk, the Bangor Gala, CycleNation Bangor, and STEM Goes Red: Eastern Maine

Townsquare Media

Multimedia Marketing Executive

  • Assisted companies in creating and implementing diverse broadcast/digital/social media campaigns for target demographics.

  • Created exciting and unique audio/digital and video elements for media campaigns that went "above and beyond".

  • Developed strong working relationships with local influencers and business owners in the Bangor market.

  • Ran social media, SEO strategies and sold digital marketing opportunities such as retargeting and geo marking.

CraveOnline/Gorilla Nation

Video Production Manager

  • Managed a staff of three fulltime video editors, a Social Media Manager, and an editing intern.

  • Assisted Social Media Manager in identifying target demographics and serving advertising through multiple online media channels.

  • Created original sponsored content for brands such as Trojan, LG, and Malibu Rum.

  • Handled casting as well as "show runner" responsibilities for all programs.

  • Produced, wrote, and hosted ten-weekly video series. 

  • Drove viral marketing strategy.

About: Experience
Typing on Computer

My Skills

About: Skills
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Software Skills

  • Photoshop

  • InDesign

  • Premiere Pro

  • Acrobat DC

  • Microsoft Office

  • Outlook

  • Excel

  • PowerPoint

  • Publisher

  • Canva

  • Mailchimp

  • Constant Contact

  • Wordpress

  • Salesforce

Social Media

  • Facebook

  • Twitter

  • TikTok

  • LinkedIn

  • Snapchat

  • Instagram

  • Asana

  • Slack

  • Teams

  • Zoom

  • Clubhouse

Soft Skills

  • Fast learner

  • Creative eye

  • Emotional intelligence

  • Trained in DISC personality traits

  • Self starter

  • Great managerial skills

  • People person

  • Continually seeking knowledge

  • Loyal

  • Passionate

  • Risk taker

  • Asks the right questions

  • Enjoys a challenge

  • Optimistic 

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"I'm not telling you it's going to be easy.  I'm telling you it's going to be worth it."

Art Williams

About: Quote

Portfolio

Here is a sampling of some of the projects and designs I have worked on throughout my career.

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TeensABC.jpg
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DirtThrow.jpg
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About: Portfolio

Bowman Constructors Overview

A bi-fold that we send out to prospective clients.

GEN User Guide

This was an in depth document that was sent to new writers on the Girls Entertainment Site.

Press Release

This press release was for our Campaign to End Hunger project and garnered quite a bit of coverage.

About: Files

Bowman Constructors

In my most recent role as Director of Marketing and Business Development at Bowman Constructors, I have had the pleasure of working to separate our firm from our competition and stand out.  Below are links to some of the many ways that we have done that over the past two years.

Website

This is a Wordpress based website that I worked with a third-party company to design and build from scratch

Newsletter

I put together a yearly newsletter that goes out to our Salesforce contacts. I cultivate these contacts throughout the year and regularly send postcards or other touchpoints.

Marketing

One of the key components of my job is working with our clients to extend my skills to them through the course of our relationship.  This page lays out some of the ways that we can work together

Blog

This is one of the fun thought leadership/history blogs that I put together to drive traffic as well as start a conversation.

About: List

SEO Writing Samples

Content Marketing Case Study

Codeless.com

Content Strategy Framework

Wordable.io

Surfer SEO Review

Codeless.com

Content Marketing Salary Blog

Codeless.com

About: List
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Video Production/Hosting

Samples of past projects

About: Image
St. Albans School
HighFive Test
New Dimensions Credit Union - Virtual Open House
Storytime Sunday: The Gruffalo AND The Gruffalo's Child by Julia Donaldson
A Bug POV
CES 2012 - Turtle Beach
Nintendo 3DS - Demo
LAGtv 2.0 Gaming Network
Weekly Cravings - Episode 13-[WWW.MoviezFever.Com].mp4
CraveOnline Staff Lip Dub- Video Killed The Radio Star
Beppy and Morty cover True Colors
About: Video
Business Meeting

Referrals

About: Testimonials

Becky is one of the most creative and capable marketing and sales experts with whom I have worked. She is a tireless worker and a fearless individual who will be a dynamic asset to any forward-thinking corporation or organization.

Towle Tompkins - Executive Director
The American Heart Association of Maine

I worked as Becky's direct supervisor at Crave Online. In the time I spent with her she exhibited strong leadership skills as Video Production Manager.


Overall, she was great to work with. Becky is a detail oriented, results driven, forward thinking, experienced and energetic expert with lots of knowledge in her field. I strongly endorse Becky and would highly recommend her

Renny Krieg - Product Operations Manager
Crave Online/Gorilla Nation

Becky's poise under pressure was admirable, as was her ability to make everyone in the room or in the field feel as if he or she is the most important person there.

Felicia Knight - President
The Knight Canney Group

Education

Learning and Living

In terms of education, our family was not in a financial position for me to attend a 4-year college at the time of graduation.  I did receive scholarships to a 2-year performing arts school which taught me public speaking, storytelling, and how to market myself.
With that said, my real-world experience in the marketing world has given me vast experiences and skills.

New York City, NY

The American Musical and Dramatic Academy

The integrated program at AMDA provided intensive training in performance, dance, music theory, public speaking, and interview skills.  Through this program, I was also able to hone my personal marketing and presentation skills.

Brewer, ME

Brewer High School

Throughout my high school career, I participated in many extra-curricular activities such as drama club, all-state choir, speech team, jazz choir, show choir, student council, as well as taking part in multiple volunteer opportunities.

About: Education

Let’s Connect

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

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About: Contact
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