Hi, I’m Becky!
Marketer - Storyteller - Strategist
Who is Becky?
As a marketing professional with over 20 years of experience and a track record of success, I have excelled in working effectively with various clients to complete projects successfully and achieve measurable results.
I am a strong communicator, strategic planner, and problem solver, and I am quick to learn and apply new professional skills in fast-paced environments.
Throughout my career, I have:
• Played an integral role in bringing in new jobs, total-ing over $20 million in one year
• Helped save company time and resources by streamlining our client journey and personalizing our marketing efforts.
• Grew fundraising efforts by 6.6% per year in a challenging market
• Produced, penned, cast, and hosted viral marketing campaigns, which led our audience back to our website and created new return visits.
• Built social media and branding campaigns to garner millions of followers across multiple platforms
I am looking for a forward-facing company that appreciates creative thinking, values its employees' skill sets, and looks for new pathways to success.
Bowman Constructors
Director of Marketing and Business Dev.
Created RFQ proposals and meeting collateral from scratch
Managed and built our social media presence. Grew our Facebook views from 100 views per month to over 5,000 views per month.
Chief Storyteller. Crafted and honed the Bowman story.
Created and managed monthly department budgets
Developed and managed direct mail and email campaigns.
Identified and managed charitable donations; setting mission initiatives and philanthropic goals.
Working to transform and align our companies strategies, marketing and services to accelerate
breakthrough growth.
The American Heart Association
Corporate Development Director
Helped save lives by raising funds for the American Heart Association/American Stroke Association
Educated companies on heart-healthy practices, research advances, and hands-only CPR
Created fresh content and fundraising ideas, specifically targeted at a younger demographic
Coached corporate leaders on best practices and on developing unique ways to help raise money
Built strong executive leadership teams throughout Eastern, Central, and Northern Maine to create mission-focused events and raise important lifesaving funds
Directed the Central Maine Heart Walk, the Bangor Gala, CycleNation Bangor, and STEM Goes Red: Eastern Maine
Townsquare Media
Multimedia Marketing Executive
Assisted companies in creating and implementing diverse broadcast/digital/social media campaigns for target demographics.
Created exciting and unique audio/digital and video elements for media campaigns that went "above and beyond".
Developed strong working relationships with local influencers and business owners in the Bangor market.
Ran social media, SEO strategies and sold digital marketing opportunities such as retargeting and geo marking.
CraveOnline/Gorilla Nation
Video Production Manager
Managed a staff of three fulltime video editors, a Social Media Manager, and an editing intern.
Assisted Social Media Manager in identifying target demographics and serving advertising through multiple online media channels.
Created original sponsored content for brands such as Trojan, LG, and Malibu Rum.
Handled casting as well as "show runner" responsibilities for all programs.
Produced, wrote, and hosted ten-weekly video series.
Drove viral marketing strategy.
My Skills
Software Skills
Photoshop
InDesign
Premiere Pro
Acrobat DC
Microsoft Office
Outlook
Excel
PowerPoint
Publisher
Canva
Mailchimp
Constant Contact
Wordpress
Salesforce
Social Media
Facebook
Twitter
TikTok
LinkedIn
Snapchat
Instagram
Asana
Slack
Teams
Zoom
Clubhouse
Soft Skills
Fast learner
Creative eye
Emotional intelligence
Trained in DISC personality traits
Self starter
Great managerial skills
People person
Continually seeking knowledge
Loyal
Passionate
Risk taker
Asks the right questions
Enjoys a challenge
Optimistic
"I'm not telling you it's going to be easy. I'm telling you it's going to be worth it."
Art Williams
Portfolio
Here is a sampling of some of the projects and designs I have worked on throughout my career.
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Bowman Constructors
In my most recent role as Director of Marketing and Business Development at Bowman Constructors, I have had the pleasure of working to separate our firm from our competition and stand out. Below are links to some of the many ways that we have done that over the past two years.
Video Production/Hosting
Samples of past projects
Referrals
Becky is one of the most creative and capable marketing and sales experts with whom I have worked. She is a tireless worker and a fearless individual who will be a dynamic asset to any forward-thinking corporation or organization.
Towle Tompkins - Executive Director
The American Heart Association of Maine
I worked as Becky's direct supervisor at Crave Online. In the time I spent with her she exhibited strong leadership skills as Video Production Manager.
Overall, she was great to work with. Becky is a detail oriented, results driven, forward thinking, experienced and energetic expert with lots of knowledge in her field. I strongly endorse Becky and would highly recommend her
Renny Krieg - Product Operations Manager
Crave Online/Gorilla Nation
Becky's poise under pressure was admirable, as was her ability to make everyone in the room or in the field feel as if he or she is the most important person there.
Felicia Knight - President
The Knight Canney Group
Education
Learning and Living
In terms of education, our family was not in a financial position for me to attend a 4-year college at the time of graduation. I did receive scholarships to a 2-year performing arts school which taught me public speaking, storytelling, and how to market myself.
With that said, my real-world experience in the marketing world has given me vast experiences and skills.
New York City, NY
The American Musical and Dramatic Academy
The integrated program at AMDA provided intensive training in performance, dance, music theory, public speaking, and interview skills. Through this program, I was also able to hone my personal marketing and presentation skills.
Brewer, ME
Brewer High School
Throughout my high school career, I participated in many extra-curricular activities such as drama club, all-state choir, speech team, jazz choir, show choir, student council, as well as taking part in multiple volunteer opportunities.